Being a Makeup Artist has certainly become a profession which everyone has started taking very seriously. It was important yesterday but lacked professional touch. Modern-day makeup artists are highly skilled and professional in their approach or let us say they are expected to be so.
In this article, we will go beyond makeup skills which you must have by default. We will look at some important success factors in this profession beyond makeup. These success factors are the biggest challenge at the same time, One who cracks the code wins. These success factors are purely based on our 14 years of experience in this industry and our observation of how things break down for a well-skilled makeup artist.
Success Factors / Challenges for Makeup Artist
We often see that Makeup Artists are having a bad time with the client as things are not going the way the client expected. Later we do not introspect and just blame the client to wash our hands off.
It is extremely important to discuss the very detail of your makeup. Set expectations, What is possible and what is not. Your client may not know a thing about makeup or may pretend or compare your work with somebody else. They will have a vague imagination about their look and if that is not completed then most likely they will be dissatisfied. You need to hear them calmly, Understand what they really want, That is your starting point. When correct expectations are set you will have a smooth ride.
Yup, We all have been in those shoes. In spite of setting expectations, When the stress builds up client may go Scott-free and break all “setting expectations” rules. As a result, you lose control and your makeup suffers. If you are a new makeup artist then it may make a serious dent in your confidence. Of course, the experience will help to handle the situation but then how do you handle a demanding client who is very specific about every single detail and needs more from you?
You have to be calm as a cucumber, Patience will buy you composure. If you won’t then your makeup will suffer. Remember you are creating a piece of art and not frying pakodas. You have got to be calm. It is a fight between you and your ego here. Back down when you have to step up when you should but ensure makeup doesn’t take a beating. It is perfectly fine to give a disclaimer to the client that “I need to focus, let me complete what I am doing else your makeup will suffer”, There can be millions of situations where you feel uncomfortable but in no situation, you are going to pick a fight with a client okay! If you cannot tolerate any more, Put your brush down and talk it out with the client.
Your Temper is your Enemy
I see many young makeup artists losing their temper on the smallest of things and then picking bones with the clients. Watch your ego and save your self-respect. If you are impatient or short-tempered then you probably need to quit being a makeup artist. Indian customers are complicated especially during weddings. It is a sensitive affair and you have to learn to keep your anger in check. I have seen Makeup Artists leaving the venue because the client came a little late. Please understand you cannot have everything your way. You have got to be flexible and at peace. Doesn’t matter how skilled you are or how big you are, Remember the client has to win each time.
Communication is your friend
Maintain constant respectful and friendly conversations with your clients. As a makeup artist, you need to understand the personality of your customer. Nope, it is not the English that you must know, It is how you carry your verbal and chat conversations in any language you and your client prefer. Yes knowing English or Hindi will be added advantage if you want to go PAN India and not limit yourself to your locality.
Remember good or bad, the experience will season you. Learn from your mistakes and be better every day. The makeup Industry runs by word of mouth and apart from what you did that day the client will remember your professionalism. Do not feel bad if something is said to you, Take it as a learning and find ideas on how would you handle it differently if it happens to you again. It is better not to take that project if you are not vibing with the client rather than goofing it up for both of you.
You conquer this and you will realize that your clients are happier and referring you with good ratings and then you grow, You become unstoppable.
Frequently Asked Questions (FAQs)
Q1. Why is communication important for a makeup artist?
A. As a makeup artist, you need to understand the personality of your customer. A proper communication gives you a clear idea of client’s expectations. For e.g. If you are a bridal makeup artist, you need to ensure what bride’s makeup expectations are and also explain what you can deliver.
Q2. How to handle difficult clients?
A. When the stress builds up client may go Scott-free and break all “setting expectations” rules. As a result, you lose control and your makeup suffers. You have to be calm. Back down when you have to step up when you should but ensure makeup doesn’t take a beating. It is perfectly fine to give a disclaimer to the client that “I need to focus, let me complete what I am doing else your makeup will suffer”, There can be millions of situations where you feel uncomfortable but in no situation, you are going to pick a fight with a client.
Q3. What are the common challenges faced by makeup artists?
A. Here are some of the common problems faced by makeup artists.