Jobless as a Makeup Artist ? Please Read this!

Okay, I don’t judge but I am going to assume that if you are reading this article then somewhere your career as a makeup artist has not launched yet. You are probably struggling to get clients and things are not working out the way you expected, if yes then read on …

You may find 100s of articles telling you about the glamourous and glitzy world of Makeup Artistry and how it can change you entire life, Testimonials, advertisements, Makeup everywhere! Now you are wondering what the hell is going on with me, why things are not working out.

There can be several reasons behind that and you will start clenching your teeth if I start counting them all here, I am going to leave with a must read article HERE but as of now we are going to focus on few critical points that I have realized training and interacting with so many Indian students and clients.

Questions you should have an answer already!

  • What is your marketing strategy?
  • Do you want to work under someone?
  • Do you want to work for a salon?
  • Do you want to work in movies as a MUA?
  • Do you want to become like HUDA beauty or MAC?
  • Do you want to become a freelancer MUA?
  • How much you want to earn?
  • Did you learn this art thinking your relatives and friends will help you with leads?
  • Where do you want to get your sales leads from?
  • Are you educated, at least graduate?
  • How aware are you with the latest trends in fashion?
  • Do you know how Internet works?
  • How is your portfolio?
  • How comfortable are you talking to your clients and negotiating?

Confused? If you are then you should be because these are the questions you should have addressed probably even before joining an academy to learn makeup or at least your makeup academy should have enlightened you about this very real thing. However do not get demotivated, it’s never too late.

5 essential must dos to succeed as a Makeup Artist

Here is what you should be doing not in particular order but must consider as part of your strategy to launch your career. Do not give up!

1. Answer each questions above and see where you stand:

Answer the questions honestly and self assess your answers which are negative. Improve the areas of opportunities. Sorry there is no shortcut, no magic for success.

2. Makeup Skills are not enough:

If you thought learning everything in makeup will guarantee bright future then you need to reconsider. You need to get technologically efficient. You need to understand Internet and social media bit closer. You cannot imagine but this is the best and in fact the only way to market yourself as a makeup artist and catch some attention.

To be honest it is not as easy as uploading photos on Instagram and Facebook. You will have to understand the technology. What kind of photos, what kind of edit, what kind of hashtags, what time the photos are being uploaded everything needs to be reviewed.

If you do not take this suggestion seriously then trust me, Things will not work out at all! Your profile on social media will play a major role in your success criteria.

3. Awareness

You need to really work on this, Follow some amazing makeup artist both in India and outside, Observe closely and checkout what are they doing which you are not. Work on your branding, standards, style and the way you come on the screen.

4. Scope of work

Do not limit yourself within the town you live. Focus and market yourself in other cities and states. Travelling is an integral part of the makeup artist life.

5. Collaborations

Write it down somewhere, if you are not doing collaborations you just cannot grow. Collaborations generally involves time and labour. Usually you will not get any money from collaborations but the difference it will make in your career is unmatched.

Ping a model, a photographer do a shoot everyone gets fantastic photo and everyone benefits.

Slowly people start knowing you in the market and as your portfolio grows you grow!

There is no rule book for success but you have got to try the basics, What works for you works and what doesn’t , It just doesn’t . The key point here is you have got to keep trying and do not forget the basic rule of marketing which is diversity, repetitive and novelty. Show your creation to the world the right way. Always remember you are an artist , Artist creates and never copies.

Frequently Asked Questions

What to do to succeed as a makeup artist?

Here is what you should be doing as part of your strategy to launch your career.
1. Ask questions to yourself and answer each questions.
2. Makeup Skills are not enough.
3. Awareness.
4. Scope of work.
5. Collaborations.

Can collaborations help you to become a successful makeup artist?

If you are not doing collaborations you just cannot grow. Collaborations generally involves time and labour. Usually you will not get any money from collaborations but the difference it will make in your career is unmatched.

Can makeup skills make you the best makeup artist?

If you thought learning everything in makeup will guarantee bright future then you need to reconsider. You need to get technologically efficient. You need to understand Internet and social media bit closer. This is the best and in fact the only way to market yourself as a makeup artist catch some attention.