2. Communication & Awareness
I have seen so many amazing makeup artists with unfortunately bad communication skills and awareness of the market. Despite of having great skills they struggle to succeed because they are not able to convert the leads , They freeze under pressure and are unware of the fashion trends, demography, cultures and age group differentiation.
It is critical to have customer centric communication skills where customer feels assured that they will hire a matured professional makeup artist who would be able to deal with any situation.
Ok let me be clear I am just not talking about English as a language but any local language you speak has to be spoken with confidence and respect. Your negotiation skills would get better when you feel confident else you will end up giving discounts after discounts.
English is a common language which is understood everywhere and it will be an added advantage if you speak and understand this language.
Like we do in our academy, Prepare students to speak with the clients with customer service in mind. You can practice at home, read newspaper out loud, Join a crash course, Watch YouTube videos on effective communication. Do whatever it takes but improve your confidence with communication.
Also improve your awareness with latest trends in fashion and makeup industry, Checkout famous makeup artist social media and observe the amount of hard work and creativity they are putting in.
Self-motivate yourself to create a fine piece of art, Do not copy from someone else’s creation.