5 essential must-dos to succeed as a Makeup Artist
Here is what you should be doing not in a particular order but must consider as part of your strategy to launch your career. Do not give up!
1. Answer each question above and see where you stand:
Answer the questions honestly and self-assess your answers which are negative. Improve the areas of opportunities. Sorry, there is no shortcut, no magic for success.
2. Just Skills are not enough:
If you thought learning everything in makeup will guarantee a bright future then you need to reconsider. You need to get technologically efficient. You need to understand the Internet and social media a bit closer. You cannot imagine but this is the best and in fact, the only way to market yourself as a makeup artist and catch some attention.
To be honest it is not as easy as uploading photos on Instagram and Facebook. You will have to understand the technology. What kind of photos, what kind of edit, what kind of hashtags, what time the photos are being uploaded everything needs to be reviewed.
If you do not take this suggestion seriously then trust me, Things will not work out at all! Your profile on social media will play a major role in your success criteria.
You need to really work on this, Follow some amazing makeup artists both in India and outside, Observe closely, and check out what are they doing which you are not. Work on your branding, standards, style, and the way you come on the screen.
4. Scope of work
Do not limit yourself within the town you live in. Focus and market yourself in other cities and states. Traveling is an integral part of the makeup artist’s life.
Write it down somewhere, if you are not doing collaborations you just cannot grow. Collaborations generally involve time and labor. Usually, you will not get any money from collaborations but the difference it will make in your career is unmatched.
Ping a model, a photographer do a shoot everyone gets a fantastic photo and everyone benefits.
Slowly people start knowing you in the market and as your portfolio grows you grow!
There is no rule book for success but you have got to try the basics, What works for you works and what doesn’t, It just doesn’t. The key point here is you have got to keep trying and do not forget the basic rule of marketing which is diversity, repetition, and novelty. Show your creation to the world the right way. Always remember you are an artist, Artist creates and never copies.