Last Updated: April 20, 2026

Why Grooms Run Away? 5 “Weird” South Indian Wedding Rituals Explained

If you have ever attended a South Indian wedding, you might have witnessed a scene that looks straight out of a comedy movie: The groom, dressed in simple slippers and holding a walking stick, turning his back on the wedding hall and walking away!

Is he getting cold feet? Is he escaping the marriage?

No, he is performing the Kashi Yatra. It is just one of many rituals that to the untrained eye looks chaotic or confusing, but holds a deep, beautiful meaning. As a professional make up artist in bangalore, I have stood by the side of hundreds of brides as they navigate these moments. They aren’t just photo ops; they are the soul of our culture.

Here is the truth behind the “Runaway Groom” and 4 other fascinating rituals.

1. Kashi Yatra: The “Runaway Groom.”

This is the moment everyone has been waiting for. The groom declares he is giving up worldly pleasures to become a monk in Kashi (Varanasi). He grabs an umbrella, a book, and a walking stick and sets out on his journey away from the mandap.

The bride’s father then “intercepts” him. He pleads with the groom, convincing him that the life of a householder (Grihastha) is superior to that of a monk, and offers his daughter as a partner on this journey. The groom “reluctantly” agrees and returns to get married.

  • Bride’s Tip: This ritual usually happens outdoors in the morning sun. You need a bridal makeup artist in bangalore who knows how to layer SPF and heavy-duty primers so your T-zone doesn’t get shiny before the main ceremony even begins.

2. Jeelakarra Bellam: The “Sticky” Union

In Telugu weddings, the exact moment of marriage isn’t the Mangalsutra it’s this. The couple places a thick, sticky paste of Cumin (Jeelakarra) and Jaggery (Bellam) on each other’s heads.

Why this messy mix? Scientifically, cumin and jaggery are positive charges. Spiritually, they represent an inseparable bond. You can separate salt from pepper, but once you mix jaggery and cumin, they become a new, distinct flavor that cannot be separated.

  • Look Sharp: This is the Sumuhurtham. All cameras will be zoomed in on your hairline. Specialized bridal makeup for muhurtham is crucial here to ensure the paste doesn’t drip and ruin your flawless base.

3. Oonjal: The Swing Ceremony

Before the intense rituals begin, the couple is made to sit on a swing (Oonjal) and be gently rocked while women sing and throw rice balls to ward off the evil eye.

The swinging represents the turbulence of life. Just as the swing moves up and down but stays anchored to the ceiling, the couple must stay anchored to their values despite life’s highs and lows.

Traditional South Indian wedding ritual

Talambralu: The Rice Shower

If you thought the “Confetti” trend was modern, think again. South Indians have been doing it for centuries with turmeric-yellow rice. The couple pours rice over each other’s heads, symbolizing prosperity, fertility, and an abundance of happiness.

It starts solemnly but quickly turns into a playful competition of who can pour more!

  • Pro Tip: Rice dust gets everywhere. It sticks to lipstick and lashes. A generic wedding makeup artist might use standard sprays, but for this, you need heavy-duty waterproofing to prevent the yellow turmeric dust from staining your face.

5. Arundhati Nakshatram: The Star Gazing

After the wedding, the priest points to the sky (even in broad daylight!) and asks the couple to look for the “Arundhati” star.

Arundhati and Vashishta are a star couple in the constellation Ursa Major. Unlike other double stars where one rotates around the other, these two rotate around each other in perfect synchrony. It is the ultimate symbol of equality in marriage—neither is superior; both are partners.

Keep these wedding traditions alive

These rituals are what make our weddings timeless. They are weird, wonderful, and incredibly meaningful. They also deserve to be captured perfectly.

Whether it’s the sweat of the Kashi Yatra or the dust of Talambralu, your look needs to survive it all. Don’t let a bad hair day ruin a centuries-old tradition. Choose bridal makeup services in Bangalore that honour the tradition while keeping you looking modern and flawless.

Ready to get married and make some memories?

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Frequently Asked Questions

The Kashi Yatra is a symbolic ritual where the groom playfully pretends to leave for Kashi to become a monk. The bride’s father intercepts him, convincing him that married life (Grihastha) is superior and offers his daughter’s hand.

Jeelakarra Bellam is a paste of cumin and jaggery placed on the couple’s heads during the Sumuhurtham. It symbolizes an inseparable bond, signifying that just as these two ingredients cannot be separated once mixed, the couple is united forever.

For morning Muhurthams, HD Makeup or Airbrush Makeup is recommended. These techniques provide a natural, non-cakey finish that withstands the heat of the ceremonial fire and looks flawless in daylight.

The Oonjal (swing) ceremony represents the oscillating nature of life. The gentle rocking signifies that the couple must remain united and balanced together through life’s ups and downs.

Talambralu is a ritual where the bride and groom shower each other with turmeric-mixed rice (Akshat). It symbolizes prosperity, fertility, and a life filled with abundance and joy.